Monday 5 July 2010

World Cup - The Curse Of Advertising

I have a theory about the World Cup exits we have gone 'oh my god' over, those of the high flying European and South American teams. Teams with players that did TV advertising prior to the World Cup have failed. I have evidence from Pepsi and Nike commercials. Rooney, Cannavaro, Henri, Kaka, Messi, Drogba, Ribery, Lampard, Cristiano Ronaldo, Ronaldinho - all feature in these ads. All are out. Well polished TVCs but the curse of advertising has stolen World Cup glory from the world's "best" players.

Nike Ad


Pepsi Ad


Today I saw a poster in Dhoby Ghaut MRT with David Villa's face for Adizero shoes. Uh-oh.

Germany to win the whole bloody thing!

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