Competition can be a wonderful thing. Just take a gander at what is happening with Singtel now that M1 and Starhub have come into the iPhone game. In a matter of hours of M1's announcement of generous data, Starhub capitulated on their initial launch plans and raised their offering to match M1, and SIngtel had to do the same the next day to appease their frustrated client base. M1 upped the ante further by giving rebates of ip to S$800 for those on current Singtel contracts and wished to jump ship to the Orange side.
Singtel had brazenly launched the iPhone to a hungry base of customers eager to get their hands on the best thing since aluminium Macs. Beggars can't be choosers and so customers lapped up and forked out whatever the Red Giant threw on the table. 1GB, 2GB and 3GB plans. What is the cost of data anyway? Why didn't Singtel played good guys and given out 10GB data plans right from the start and make the other telcos quivver in boardrooms planning meetings? Because they didn't have to. Whatever they dished out, we swallowed, without complaint.
Competition helped even out the playing field for us. M1 and Starhub stores are packed with converters and Singtel has to rustle up presents to keep their iPhone base happy. Unfortunately for Singtel, those locked up in ridiculously termed contracts are starting to fume.
But shame on us. We can't go on like this as a society that accepts. We've done this far too long with many things. We shouldn't also continue with privately owned service providers. Say no, make a statement, take a stand. It's about time to grow that backbone.
1 comment:
Never buy in a monopoly? 101 in some course somewhere.
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