Monday, 16 April 2012

A Dollar Amount On Fun?

The nephew took us on a strange joyride yesterday. After breakfast in Hougang, the little monster decided he wanted to go to Tampines by bus to take the train to Changi Airport. So eventually we took those two modes of transport to his 'favourite place'.

At Terminal 3, they've built these slides. One's from Level B2 to B3 while a taller one has people plummeting down from Level 1 to B3. The nephew and I started from the shorter slide, a metal cylinder curved to ensure we get pulled by gravity in not too much of a scare. Yes I was the only adult the time who seemed to be interested in scaring himself silly for 5 seconds. We did this one twice.

We then took the lift up to Level 1 to attempt the Big One. You have to say that in a low slow voice. Go on, try.

Good. There was no one in the queue and so we thought whoopee. I would of course go first to ensure it was fine. Lo and behold, we needed a ticket to get past the gantry. And $10 spent anywhere would get us one ticket for one ride. Goodness.

It's strange when big companies do silly, stingy things like this. Would a parent or guardian be moved to spend $10 or more on anything to get a ticket for a slide? And one ride on a thrill ride like this is never enough. A constantly whining child may well get away with arm-twisting his frustrated but rich parents but not this uncle.

It would have been simpler and more lucrative for Changi Airport to simply tack on a $1 coin system to the contraption. They'd be racking in the moolah. So the thrill of Terminal 3 remains under-utilised because of some bad business sense. If they didn't want much usage why have this plaything anyway? If they did want usage albeit with a $10 price tag, it isn't working. I doubt the shops have seen an uplift in sales because of this grand plan to milk parents. (I'm starting to understand also why bringing kids up in Singapore is horrendously expensive). So it's lose-lose, airport dudes.

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