I couldn't resist taking the picture. It was like putting a label on a building. Size is everything, and a trademark seals the deal.Anyway, my colleagues and I were invited to a talk at MSN by Chris Schaumann. It was about the way more and more people were spending time online and getting their social, entertainment, music, tv fix on the Internet. The statistics was quite a revelation for attendees who were new to the Internet business, hardcore offline types. Did you know that:
- advertising spend for traditional media has been on its way down since the 90s and online advertising is growing phenomenally?
- Singaporeans spend 32% of their time online and yet only 2% of advertising money goes into that channel?
- there are 400 million Internet users in Asia and looks set to explode when the rest of China, India and Indonesia gets online?
- 35% of HP's advertising must be spent on online media?
- US$580 billion is spent annually on advertising? 9% goes online now. For now.
There are lots of other stats which I forget at this time. Chris introduced us to some new cool stuff MSN can do and some other plans for the future to take on the likes of the Big G. It was an enlightening, and it was nice to see Mr Schaumann at his witty, comical and persuasive best again.
Time to tell our clients what's out there and where to put their money, Microsoft or otherwise :)
Links to check out:
- Miss Dewey, the best online search ever wink wink
- Tafiti, Microsoft's cool new search tool
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