Was out walking on Tuesday when I tuned into the BBC to hear a certain Mark Anderson from Strategic News Service predict some of the following for 2008:
1. User's revolt - people are getting pissed with adverts on sites they commonly use to get other information or do something else. One example is Facebook. Advertiser's will realise that their ROI models aren't working and pull out. The users will cheer, site owners will cry and there could be another bursting of the Internet bubble.
2. The web will be everywhere - So much so you will come to expect it everywhere. In his terms "disappear". Users will come to expect the availability of Internet access alongside their mobile phone and TVs. You will be able to get content anywhere and everywhere you need it. This will cause changes in the way companies spend their ad money - it will become more targeted.
3. High-def will drive bandwidth expansion - People want high quality content, whether it is bought or self-owned, at their fingertips. Bandwidth will have to expand to make this happen or else users will be upset that they can't watch high-def video on their PCs. Terabyte speeds are being tested in the UK for household use now.
4. PCs will become handheld - He reckons 7" x 9" is the good right size.
5. Alternative energy will grow - The world knows what's happening and users will start to make choices that reflect this trend. Already electric cars are popping up in the news and China will roll out a car that seats two, speeds at 80km/h and does 120km on a single charge, from a 3-pin power socket no less. I want a car like that.
Read the rest of his predictions or watch the video here.
No comments:
Post a Comment